Subjects

Students will be asked to analyze the marketing and markets of cultural products and services, the universe of creative economy and its creative and market possibilities. Profiles of the consumers of cultural products and services will be studied, along with the conceptual and practical elements associated with cultural marketing and its operations. In addition, management of cultural marketing processes – problematization, diagnosis, planning, execution and results evaluation – will be observed in order for students to develop their own cultural marketing projects.

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